Selected visual design and digital production work created for Citi’s mortgage and consumer-banking programs.
Over many years at Citi, I designed and produced customer-facing communications across direct mail, email, web, and animated rate displays. The work ranged from individual campaign pieces to reusable production systems, often requiring close attention to brand standards, regulated content, and rapid updates.
Checking acquisition direct mail
An accordion-fold self-mailer promoting a checking-account cash bonus.
I developed the layout and production artwork within Citi’s established campaign branding.
I developed the layout and production artwork within Citi’s established campaign branding.
Flat view with coordinating envelope
Accordion-fold self-mailer with coordinating outer envelope.
Mortgage email campaigns
Selected Citi mortgage email communications produced through the Volly platform, showing campaign layouts adapted across multiple offers, officer personalization, disclosures, and call-to-action structures.
